Celebrity Skin Care Product Endorsements

Celebrities and Skin Care

Do you buy a product simply because you adore the celebrity selling it? Well, that is basically the idea, which is the reason the celeb endorsements are so popular. Not unlike a product, person, procedure, or event skyrocketing to fame once it has appeared on the Oprah Show. While Oprah most likely will not be affected, some ads may have to adjust to a new regulation.

Transparent Advertising

OK, asking for pure transparency in advertising is like asking legislators to always tell the truth. Just cannot seem to happen. However a new regulation proposed by the Federal Trade Commission (FTC) once adopted, will significantly affect the way advertisers and endorsers operate.  According to Andrew Lustigman, a New York attorney who represents advertisers, direct marketers, media, and Internet companies, the changes are designed to protect the consumer against misleading testimonials and endorsements.

Truth Told?

I would caution anyone from getting their hopes up regarding “real expectations”, however the disclaimers at the end of ads (think drug ads) will likely become more common. Rather just saying “results may vary”, advertisers will be required to describe a “typical” result: the one most likely to happen to you.

Is this a good thing?

Let me hear from you…

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