Celebrity Skin Care Product Endorsements

Celebrities and Skin Care

Do you buy a product simply because you adore the celebrity selling it? Well, that is basically the idea, which is the reason the celeb endorsements are so popular. Not unlike a product, person, procedure, or event skyrocketing to fame once it has appeared on the Oprah Show. While Oprah most likely will not be affected, some ads may have to adjust to a new regulation.

Transparent Advertising

OK, asking for pure transparency in advertising is like asking legislators to always tell the truth. Just cannot seem to happen. However a new regulation proposed by the Federal Trade Commission (FTC) once adopted, will significantly affect the way advertisers and endorsers operate.  According to Andrew Lustigman, a New York attorney who represents advertisers, direct marketers, media, and Internet companies, the changes are designed to protect the consumer against misleading testimonials and endorsements.

Truth Told?

I would caution anyone from getting their hopes up regarding “real expectations”, however the disclaimers at the end of ads (think drug ads) will likely become more common. Rather just saying “results may vary”, advertisers will be required to describe a “typical” result: the one most likely to happen to you.

From Dr. Bonnie:

When first meeting, my patients tell me they want to look younger, and we talk about their concerns.  For most its a sense of not looking as “fresh” as they used to.  As we continue to talk, I find many are under incredible stress,  and it’s aging them beyond their real years.  They’re aware of the pressure, and maybe even of the toll it’s taking. Unfortunately, its not easy to figure out how to get off this energy draining treadmill that’s  sabotaging their chance to look great.

I ‘ve discovered three common problems that almost all of these patients share, and even went so far as to prepare three separate videos, which have become  my “prescriptions”.  Each deals with a different problem and shows step-by-step how to eliminate them from your life.

I would love to share them with you, and there is no charge. The first is titled “The Dirty Little Secret of Multi-Tasking” and as the title may hint, Multi-Tasking is not helping us save time nor get things done faster.

You will also begin receiving My Beauty Tip of The Week every Friday. In it I discuss things just like in the article above and can answer your questions, should you want to ask. It’s also free and you can unsubscribe at any time.

I look forward to hearing from you.

Dr. Bonnie